Grim reaper cartoon 19808/1/2023 The first 10 supposed AIDS carriers are all killed and the Grim Reaper turns a scythe in his hand. 'But if not stopped, it could kill more Australians than World War II.' The fact is, over 50,000 men, women and children now carry the AIDS virus - that in three years, nearly 2,000 of us will be dead. ![]() 'But now we know every one of us could be devastated by it. 'At first, only gays and IV drug users were being killed by AIDS,' actor John Stanton intones darkly in a voiceover. The ad opens with a bell tolling as ten men, women and children are lined up as 'human pins' at a bowling alley, waiting to be knocked to their deaths by a Grim Reaper armed with a giant bowling ball. The Grim Reaper advertisement created by Siimon Reynolds was part of a $3million National Advisory Committee on AIDS education campaign and first screened on April 5, 1987. The controversial 'Grim Reaper' controversial campaign was axed after nine weeks He responded that everyone, including the government and media, had a responsibility to spread the message of how to contain COVID-19. Mr Morrison was asked on Tuesday night what the government was doing to ensure the ever-changing coronavirus situation was explained clearly to all Australians. 'He needs to think and act much more like an ad agency than a government if he wants to truly get the message across.' It was his previous career, he is hugely experienced at it. 'Scott Morrison understands mass marketing extremely well. Mr Reynolds noted Mr Morrison's background in tourism and marketing. 'Then do longer videos and a website outlining clear lifestyle rules to follow.' 'We need to get above that and hammer home one to three key messages through advertising again and again. 'If we rely solely on ever changing daily government messages the confusion and misinformation will remain,' he said. Mr Reynolds said it was vital the community received its information from one source, selling the same message, every day. Siimon Reynolds created the 1987 'Grim Reaper' AIDS awareness TV commercial 'Everybody should know this website, it should be drilled into their minds constantly to visit it. 'We need dramatic ads that send people to a single website with all the rules people need to follow, set out in a super-clear way,' he said. Mr Reynolds said the population should be directed to one designated official COVID-19 website with a crystal-clear message drummed in over and over again. The television commercials ends with: 'Visit .' Text messages are now being sent by government with a link to. Government advertisements have appeared nationally since earlier this month across television, radio, social media, newspapers and billboards. 'It is similar to the original AIDS situation because a section of the population are not taking coronavirus seriously, and others aren't sure how to protect themselves from it,' he said. He likened the current awareness of coronavirus to that of HIV in the mid-1980s, when there was a perception the only people vulnerable to that virus were gay men and intravenous drug users. Mr Reynolds has previously admitted his AIDS campaign, which was shot for just $300,000 and 'broke a lot of rules', was controversial but said it succeeded. 'To stop the spread, stay 1.5m from others, follow rules on social gathers, wash hands, stay home if sick' ![]() ![]() The federal government has begun sending text messages to mobile phone users. 'Not small snippets of information here and there, but a clear set of rules any Australian is virtually forced to read because they are seeing the ads and videos everywhere.' ![]() 'Secondly, we need to distribute a set of clear rules for how people should behave. For this we need emotional TV and radio, and digital media.' 'There are two key points the marketing has to get across,' he said. 'Firstly, that everyone is in danger, not just older people. Mr Reynolds, a multi-award winning marketing expert and business coach, said these messages had to be presented in a more dramatic way. Together we can help stop the spread and stay healthy.' 'Remember to cough or sneeze into your arm or a tissue, bin the tissue and wash your hands. 'That starts with washing your hands thoroughly with soap and water whenever you cough, sneeze or blow your nose, prepare food or eat, care for someone sick, touch your face or use the toilet. 'To help stop the spread of viruses like the flu or coronavirus, good hygiene is essential,' a warm female voice says.
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